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A direct mail campaign featuring money savings coupons is a cost effective way to reach your customer. In this economic downturn, the consumer will be more likely to make a purchase if they are presented with a "deal".
Source: United States Postal Service
Savvy consumers consider mail an experience---It is a fundamental part of people’s lives.
Source: United States Postal Service
86% of 34+ bring their mail in daily.
Source: Advertising Age
87% of all shoppers use coupons.
Source: A.C. Nielson Co
95% of all shoppers like coupons and 60% actively look for coupons.
Source: Wall Street Journal article- "In a Pinch, Snip"
Coupon use rises as the economy weakens. 54% of shoppers surveyed said they had already stepped up use of coupons, and even more are expected to do so.
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